"Latoya was very honest and direct. Overwhelmed with daily tasks she spoke candidly to me about what was getting in my way and provided tangible examples from her life that I could relate to. I am naturally a reflective person, so once she provided those examples, it clicked for me. Everything on Purpose simply means intention, and that is what I continue to receive through her mentorship."

-Ifunanya Nweke

Nonprofit/ Education

I didn't even realize I had a problem until I talked to Latoya. I simply wanted a photo shoot for my private practice and needed a make-up artist. After speaking to LaToya, I realized that the business ideas I had for myself were too low and too safe. Overcoming limiting beliefs has made me boss up in my life. Working with Latoya and her energetic, encouraging, and powerful spirit, I’m further convinced at the blessings God has for me!"

- Twyla Malcom

Clergy & Clinician

“Just like the rest of the world, I was blindsided by the Covid-19 pandemic. I was scrambling to figure out "what was next" so that I could stay afloat financially. Every turn I was hitting a wall. It wasn't until I started working with Latoya De'Shaun that I realized I was the wall! Through her mentorship, I realized I needed to take a real chance on myself and trust the process. She taught me that the key ingredient to forward progress: be still and allow God to be the director of your path."

- Sherrye D. Player-Tucker

Makeup Artist

"I needed help to sift out the noise, reconnect with myself and get clarity on what I, not society, need to do, and Latoya was direct and has an uncanny ability to see through the fluff while serving a massive dose of empathy. I knew I was having multiple breakthroughs whenever I broke into tears. She tapped into my fear of being visible on social media and with intention, amplified my skills which far outweigh my fears. Latoya’s mentorship is connected with calling/vocation, Higher Power/God presence at the root of everything she does. "

- Desirée Banugo

Marketing Consultant

"Working with Latoya was like having mental soul coaching. She introduced me to, in a sense, a whole new world. Unaware of “coasting” in life, I was bored, lacked motivation and inspiration, wasn't challenged, and had no real vision for my future. She's suggested so many amazing self-improvement books that have changed my outlook on life, she helped me rediscover my spirituality, and she even got me into therapy. Overall, it's like she woke me up from being on autopilot and has given me the tools to believe that I can do anything. I wake up each day excited about what's to come"

- Shoshana Muhammad

Technical Editor/Writer

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